Zelus, the quick-to-create and easy-to-use multi-chain crypto wallet, has partnered with one of the largest hip-hop festivals, “Rolling Loud,” to unleash free digital collectibles. Under the new partnership, Zelus will now serve as the official crypto wallet for the hip-hop festival.
In a July 21 press release, Zelus and Rolling Loud confirmed the successful partnership to launch non-fungible tokens (NFTs). The joint team also anticipates offering festival attendees an opportunity to win other prizes available exclusively through the Zelus Wallet.
Launched in July 2021, Zelus is a one-stop shop for the creation and insurance of NFTs. Zelus recently created a multi-chain crypto wallet to centralize NFT galleries and make digital collectibles simple for all levels of blockchain knowledge.
The first activation will occur at Rolling Loud Miami from July 22 to July 24, 2022. Additional activations will run at Rolling Loud Toronto from September 9 to September 11, 2022, and Rolling Loud in New York will run between September 23 and September 25, 2022.
The hip-hop festival attendees can now sign up for the wallet through the Zelus App on their mobile devices. The crypto wallet app will allow users to manage and pre-view their digital collectibles across multiple blockchains, including those created at the festival. While commenting about the new integration, Tariq Cherif, the Co-founder, and CEO of Rolling Loud, said:
“So it was natural to partner with Zelus as our official crypto wallet. We’ve been very active in the web3 space, and Zelus offers the functionality and accessibility that best enables us to offer collectibles and rewards to our fans. Our partnership with Zelus allows us to keep evolving and more easily grow our Rolling Loud community in crypto and beyond.”
Rolling Loud encourages all attendees to claim digital collectibles on-site and other promotions for a chance to win exclusive prizes such as ticket upgrades and passes to future festivals and airdrops. While expressing his excitement alongside future anticipation, Gregg Hamburger, the Chief Marketing Officer of Zelus, remarked:
“As the largest hip-hop festival in the world, Rolling Loud is home to some of the most devoted music fans. The live event space is evolving and will all center around the web3 ecosystem. Zelus is eager to help Rolling Loud fans get started in that journey.”
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